Oral-B iO Series 3
Oral-B
by Colgate • Model: Hum Rechargeable
The Colgate Hum Rechargeable integrates gamified brushing metrics into an extremely compact, colorful chassis designed for the youth and tech-adjacent market. The companion smartphone application tracks brushing frequency and spatial coverage via Bluetooth, actively rewarding users with points that can be redeemed within a proprietary ecosystem for replacement heads or partner products. Mechanically, the brush operates at 30,000 sonic vibrations per minute across three modes (Normal, Sensitive, Deep Clean). While highly portable, clinical performance analysis indicates that the cleaning efficacy is noticeably below average for the sonic category, primarily due to proprietary brush heads featuring excessively long perimeter bristles that can prevent denser inner bristles from making solid contact with the enamel.
Eligibility may vary by provider and plan. Check with your HSA/FSA administrator for specific details.
Evidence-based evaluation by medical professionals
"The Colgate Hum offers engaging smart features and a compact design, but its flawed bristle architecture and meager battery life severely hinder its clinical value."
The Colgate Hum represents a strategic attempt by a legacy brand to capture the youth and tech-adjacent market by integrating gamified brushing metrics into an extremely compact, colorful chassis. The companion smartphone application tracks brushing frequency and spatial coverage, actively rewarding users with points that can be redeemed within a proprietary ecosystem for replacement heads or partner products. Mechanically, the brush operates at 30,000 sonic vibrations per minute across three modes (Normal, Sensitive, Deep Clean). Unfortunately, detailed clinical performance analysis indicates that the cleaning efficacy is noticeably below average for the sonic category. The primary culprit is the proprietary brush head design, which features excessively long 'whisker' bristles on the perimeter that physically prevent the denser inner bristles from making solid, plaque-disrupting contact with the enamel. Furthermore, the rechargeable battery yields a meager 10 days of use, rendering it operationally inferior to comparably priced competitors.
Ranked #21 of 21 clinically evaluated electric toothbrush devices
Oral-B
Colgate
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Verified retailers and current pricing
FSA/HSA eligible. Available in multiple colorways including Blue, Teal, and Purple.